CEO Hour

Protected thinking time for founders.

A timed practice for stepping out of the work long enough to think about the work.

You do not need CEO in your title. The name is a reminder to give yourself the kind of uninterrupted thinking time that is easy to lose when you are building, especially when you are building alone.

Short bursts of focused thinking, separated by deliberate rests, move you from a messy topic to a clearer question, then to one workable idea and a concrete next step. It is not about producing a perfect answer. It is about making your own rough thinking useful.

You’ll need a notebook or a blank page, and a quiet 15 or 40 minutes. This page keeps the timing and shows you where you are in the process. The thinking and writing happen on your own paper. Nothing you write here is stored or sent anywhere.

Why it works for solo founders

When you are building alone, every open question can stay open in your head. Doing CEO Hour alongside other founders gives you structure and company without turning it into another meeting.

• One question at a time. The timer gives you permission to stop carrying the whole company and focus on the decision in front of you.
• Your thinking comes first. You form your own view before advice, opinions, search results, or AI shape it for you.
• Shared momentum, independent answers. The group creates energy and accountability; the thinking and next step remain yours.

Join the next CEO Hour on Luma →

• Bring a question about your own work, decision, or direction.
• No wrong way to do this, as long as you’re concentrating.
• If you feel like you could be wasting time, you’re probably doing it right.
• If another topic comes up, jot it on the side of your page and keep going.

Each session is a fixed sequence of short, timed stages. You move through them one at a time, writing on your own paper. Here’s the whole shape of each before you start, so nothing is a surprise.

Best experienced full screen. You can pause, skip, or leave at any time.